Last week, the Band U2 did a marvelous gesture…They gave their new album, Songs of Innocence, to all ITunes users…Free…No questions asked…It was a magnanimous gesture…And a signal, in my brain, that the Band U2 is coming to an end…

It’s no secret that the stars are falling from the sky. It’s no secret that our world is in darkness tonight.They say the sun is sometimes eclipsed by a moon. You know I don’t see you when she walks in the room.    

U2, The Fly…

The history of U2 is well known…Small band from Ireland, conquering the world in the 80s thru the 90s…A slew of classic songs, Stadium tours with in house radio stations and gigantic lemons…Music videos that were always in heavy rotation on MTV, Album sales through the roof, Concert Movies, closing down streets in LA to play an impromptu concert a la the Beatles, Critic Proof, let’s face it, they were the Biggest Band in the world…But at some point…They began to slow down…6 albums released in the 80’s, 3 albums in the nineties and 2000’s and 4 years into the 2010’s they’ve released one…And that one they gave away…

So, the question is…What’s next for U2…Do they tour a giveaway album?…Do they head back to the studio and hammer out another one?…Or do they go to their US Mansions and French Riviera Palace’s and spend time with their families and loved ones…What cha think?…They got paid by Apple, and they made more money than releasing the album the OLD FASHIONED WAY…They saw the numbers from Bruce Springsteen’s last couple of albums and Madonna’s last release, both released the traditional way…They could see the headlines already… “U2’s Latest has underwhelming sales”…So, they grabbed a parachute and pulled the chord…Great for fans like me…Saves me 10 bucks…But bad for U2…

The Backlash is already alive and well on the internet…”How Dare Apple infiltrate my Iphone!!!”…”How do I get this thing off my Iphone!”…”What else can Apple do with my music library!”… And a bunch of you U2 fans are barking back, and saying “I see no problem with it”…What if it was Miley Cyrus?…Or Nikki Minaj?…Or Kanye West?…Doubtful if you’d be overjoyed then…

Bottom line…I am sure U2 had all the best intentions when they decided to give away their new album to half a billion ITUNES users…And The Album is good, far from their best, but U2 can write good songs and produce good music and I am sure if most of you listened to it, you would be ok with it…

But it was a bad idea, and it set a bad precedent for the future of U2 and Apple ITunes…This is definitely a shot at Spotify…Apple see’s the writing on the wall also…Music is changing…And Like Vinyl, Cassette’s and Cd’s, ITunes knows exactly where their future lies…Why buy the cow, when the milk only costs 10 bucks a month and I get all the milk I want…As soon as people have a better understanding of what Spotify is all about, they will no longer need ITunes…Trust me, Apply didn’t by Beats because they make overpriced headphones…They need to have a place in the world of subscription music services like Spotify…

As for U2, in my opinion, Songs Of Innocence will be the last original studio album U2 will ever release…

I hope I am wrong…But the fat lady has entered the arena…And she’s getting ready to sing…

Till Next time…